MKT 498 Week 2 DQ 5

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What is the value and purpose of a marketing positioning statement? How does the assessment affect the development of the marketing position? How often should the marketing position change or be reviewed? Does it depend on the type of business or customer? Provide examples. 

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MKT 498 Week 2 DQ 6

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Why is product life cycle important? What changes should occur in advertising, sales, and promotion at the various stages of the product life cycle? Provide examples.

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MKT 498 Week 2 Individual Assignment Marketing Analysis Tools Table

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MKT 498 Week 3 DQ 1

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What are some of the current trends influencing the effectiveness of advertising? What effect does emerging technology have on advertising? What are the changes in consumer behavior that are being affected? 

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MKT 498 Week 3 DQ 2

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Identify a current and innovative advertising campaign you have observed recently. What are the characteristics of the campaign? Why is it innovative?

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MKT 498 Week 3 DQ 3

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What is CPM? Why is CPM important? What are some of the differences between “total cost of CPM” and “advertisement versus the CPM rate”? 

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MKT 498 Week 3 DQ 4

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Why is important for a business to consider alternative marketing tactics when developing an integrated marketing communication (IMC) campaign? What are some of the strengths of each type of communication? Provide examples. How do the types of communication vary by product category? 

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