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MKT 498 Complete Course

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MKT 498 Week 1 DQ 1
MKT 498 Week 1 DQ 2
MKT 498 Week 1 DQ 3
MKT 498 Week 1 Individual Assignment Purpose and Value of Integrated Marketing Paper
MKT 498 Week 2 DQ 1
MKT 498 Week 2 DQ 2
MKT 498 Week 2 DQ 3
MKT 498 Week 2 DQ 4
MKT 498 Week 2 DQ 5
MKT 498 Week 2 DQ 6
MKT 498 Week 2 Individual Assignment Marketing Analysis Tools Table
MKT 498 Week 3 DQ 1
MKT 498 Week 3 DQ 2
MKT 498 Week 3 DQ 3
MKT 498 Week 3 DQ 4
MKT 498 Week 4 DQ 1
MKT 498 Week 4 DQ 2
MKT 498 Week 4 DQ 3
MKT 498 Week 4 DQ 4
MKT 498 Week 4 Individual Assignment Alternative Marketing Options Paper
MKT 498 Week 4 Team Assignment Marketing Position Statement Presentation
MKT 498 Week 5 Team Assignment Integrated Marketing Communications (IMC) Plan Paper
MKT 498 Week 5 Team Assignment Syllabus
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MKT 498 Week 1 DQ 1

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What is integrated marketing?
What is the value of integrated marketing in today’s business environment?
How is integrated marketing different from traditional marketing?
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MKT 498 Week 1 DQ 2

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What are the “non-quantifiable” tools in marketing? How can these tools be evaluated? What is the value of using these tools? How can you justify the use of non-quantifiable tools for creating a marketing strategy for a marketing plan? 
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MKT 498 Week 1 DQ 3

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What are the different types of tools available for businesses to conduct marketing analyses? How are the outcomes different? How are the different tools for marketing analyses important in developing an integrated marketing communication? Provide an example.
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MKT 498 Week 1 Individual Assignment Purpose And Value Of Integrated Marketing Paper

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MKT 498 Week 2 DQ 1

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Why is it important to have a unique competitive advantage (often called a unique selling proposition, or USP)? Is a competitive advantage perceived or real?
Why is it important to have a unique competitive advantage (often called a unique selling proposition, or USP)?
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MKT 498 Week 2 DQ 2

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What is a target market? How do you segment a market to identify a target market? What is the value of identifying the optimal target market for a product or service? 
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MKT 498 Week 2 DQ 3

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How does demographic and geographic data collection differ from psychographic and life cycle data collection? What is the value of each? Provide examples. 
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MKT 498 Week 2 DQ 4

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What assessment tools might a business use to determine what your competition is doing? How do you collect data on the competition? Provide examples.
What assessment tools might a business use to determine what your competition is doing?
Competitor analysis tools available are:
  1. Google Analytics
  2. Competitor blog observation
  3. RSS  feed subscription tracking
  4. Competitive Intelligence consultation
  5. Observing what is trending via social media sites (e.g. Twitter)
 How do you collect data on the competition?
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MKT 498 Week 2 DQ 5

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What is the value and purpose of a marketing positioning statement? How does the assessment affect the development of the marketing position? How often should the marketing position change or be reviewed? Does it depend on the type of business or customer? Provide examples. 
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MKT 498 Week 2 DQ 6

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Why is product life cycle important? What changes should occur in advertising, sales, and promotion at the various stages of the product life cycle? Provide examples.
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MKT 498 Week 2 Individual Assignment Marketing Analysis Tools Table

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MKT 498 Week 3 DQ 1

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What are some of the current trends influencing the effectiveness of advertising? What effect does emerging technology have on advertising? What are the changes in consumer behavior that are being affected? 
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MKT 498 Week 3 DQ 2

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Identify a current and innovative advertising campaign you have observed recently. What are the characteristics of the campaign? Why is it innovative?
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MKT 498 Week 3 DQ 3

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What is CPM? Why is CPM important? What are some of the differences between “total cost of CPM” and “advertisement versus the CPM rate”? 
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MKT 498 Week 3 DQ 4

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Why is important for a business to consider alternative marketing tactics when developing an integrated marketing communication (IMC) campaign? What are some of the strengths of each type of communication? Provide examples. How do the types of communication vary by product category? 
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MKT 498 Week 4 DQ 1

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What is the relationship between a target market and selecting a distribution channel? How do the changes in the target market affect the design of the distribution channel? Provide an example.
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MKT 498 Week 4 DQ 2

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What decisions go into selecting a distribution channel? What decisions go into selecting new distribution channels? What is the difference between a vertical and a horizontal distribution channel? Provide an example. 
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MKT 498 Week 4 DQ 3

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What effect has e-commerce had on traditional brick-and-mortar business? Provide at least two examples and explain the effects. How can a business determine what proportion of the budget should be allocated for e-commerce? How has e-commerce globalized the small business?
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MKT 498 Week 4 DQ 4

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What is a value-added network? What are the advantages and disadvantages of selecting value-added networks? How does the distribution change with the different stages of the product life cycle? 
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MKT 498 Week 4 Individual Assignment Alternative Marketing Options Paper

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MKT 498 Week 4 Team Assignment Marketing Position Statement Presentation

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MKT 498 Week 5 Team Assignment Integrated Marketing Communications (IMC) Plan Paper

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MKT 498 Week 5 Team Assignment Syllabus

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